Thursday, February 18, 2010

Tiger Woods Statement Better Be Good ... But It Probably Won't


Tiger Woods will speak publically for the first time since his life started unraveling Thanksgiving weekend. It's finally happening, though it seems like a rather long time to wait. For all of the PR savvy Tiger has, he failed to get ahead of this story and it has totally gotten away from him.

While I'm interested in what he has to say, I'm not expecting much. Tiger has rarely showed humility or remorse for anything. The only time we've seen him show any emotion (other than intensity or when he loses his temper on the course) was when he father died. I'm expecting that this statement he'll make will have every single word crafted and rehearsed.

We've been through this before. With all the steroids issues going on in baseball, we've seen athletes go in front of cameras to apologize and ask for forgiveness. Usually, they offer limited or no new information about what they are being sorry for. We spend the next 24 hours disecting the entire statement or interview to try to figure out anything of value.

The one difference here is that we know what he's done (maybe not to the extent) and we really don't need to know the entire backstory. Marriage, no matter how tattered, is a bit more sacred than some drug abuse. He'll admit that he has been unfaithful, made some mistakes and now he wants to make up for them. That'll pretty much be it.

But will we buy it? Will it be enough? Probably not ... but it will help all this move on. He can't really say too much without riling up his "wife" and all those alleged "mistresses". He is best served to just apologize for his transgressions and lay out a bit what he's been doing to change his ways.

And honestly, this is just the start of it all. He'll play golf again and have to have cameras shoved in his face. Now instead of ESPN and Golf Channel, he'll have Inside Edition and TMZ.

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