Saturday, April 19, 2014
Chick-fil-A Bowl Renaming Is Just Peach-y To Me
The Chick-fil-A Bowl is changing their name again. It will be ... the Chick-fil-A Peach Bowl! Okay, while that isn't entirely new, it is refreshing to see that name again.
See, the Peach Bowl has been played since 1968 and was known as such until 1997. That year, Chick-fil-A bought the sponsorship rights and the game was named the Chick-fil-A Peach Bowl. In 2006, they scrapped the Peach and kept the company name.
People like me were a bit miffed. While I get the point of all these sponsorship named bowls, I don't like that we ditched traditional names altogether. We have the Fiesta, Rose, Sugar and Orange Bowls ... not the Tostitos, Vizio, Allstate or Discover Bowls. Yeah, there are the GoDaddy, Outback, Belk and Russell Athletic Bowls ... but none of them really had a historic name that preceded it.
This isn't the first time this has happened. The Sun Bowl in El Paso has been going on since 1935. However, their title sponsor at the time, John Hancock, took over the name and became the John Hancock Bowl from 1989 to 1993. After that, the Sun Bowl was reinstated with a variety of sponsors headlining.
I like that as a compromise. Sure we can have the John Hancock Sun, Norwest Sun, Wells Fargo Sun, Vitalis Sun, Brut Sun or, now, the Hyundai Sun Bowls from year to year ... but let it have a name.
This may happen more than you think. With the new college football playoff format, it was wanted for the Peach Bowl to get their name back to be in sync with the Rose, Fiesta, Cotton, Orange and Sugar Bowls so it will be in the rotation of semifinal games. Yeah, money was the motivator to get the Peach Bowl name back ... but it could help in other cities as well.
How about bringing the Copper Bowl back instead of the Buffalo Wild Wings Bowl? The Motor City Bowl is back instead of the Little Caesar's Bowl? The Hall-of-Fame Bowl instead of the Outback Bowl?
And the big one: the Citrus Bowl coming back and ditching the Capital One Bowl.
Let's make the Texas Bowl in Houston the Bluebonnet Bowl again? Or give the sponsorship bowls a chance to add a name to it. I'm fine with every bowl with a sponsor. It's money, I get it! But let's at least have something that doesn't sound as cheap.