Friday, November 6, 2009

I'm Glad Jordan's Kid Decided to Kick the Adidas

I like Nike. I like adidas. I wear both (among others). I also liked the fact that Marcus Jordan ... so of NBA legend and Nike spokes-god Michael ... decided to wear his dad's Nike kicks instead of the school's contractually obligated adidas.

Again, it's nothing against adidas. But I love the way that he thumbed his nose at the shoe company. No one does that anymore.

Anyone who is a basketball fan is well aware that shoe contracts are a big-time thing. These companies pay a lot of money to get their name plastered all over campuses and uniforms. Penn State football refuses to put players' names on their jerseys, but they sure as hell have a Nike logo front and center. They aren't the only ones.

Marcus Jordan is right. Blood is thicker than dorm water. You cannot expect a kid whose dad is Mr. Nike to start wearing adidas under any circumstances. Central Florida promised Marcus that he could wear Air Jordans ... but adidas smacked that idea when they found out. Once Marcus wore the Nikes in a game, adidas killed the deal with UCF. Way to make a mountain out of a mole hill.

If adidas didn't make a big stink about this, no one would care. Do you really think anyone gives a crap that the University of Central Florida is rocking adidas??? This isn't like North Carolina and Nike being bosom buddies. This is a school that most people have never even seen play a minute of basketball. This is a school that loved the fact that Michael Jordan's son was playing for them. They wanted Michael Jordan's brand ... but needed him to wear adidas clothing.

I'm not saying adidas didn't have the right to back out of the contract. A deal is a deal and UCF broke it. But if you think that adidas left with their dignity, you are mistaken. They look petty. Marcus Jordan would still be wearing an adidas jersey, but Nike kicks. No one would notice; no one would care.

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