I love the NBA. I should say that I really loved the NBA. Right now I really like the NBA. I'm grew up in the 1980s where Magic's Lakers, Larry's Celtics and the Bad Boy Pistons reigned supreme. The 1990s is known as the Michael Jordan Bulls decade, but is also seen as the era where scoring dipped way down and every game had the look of a physical fight. Rules changed and the 2000s was a bit of a hybrid from both eras.
The NBA's product right now is under attack. While I am not the old guy yelling at the clouds that this version of basketball is unwatchable, I do understand why people feel this way. The long time fans in my age group are turned off and the casual fans aren't turned on enough to pay attention. While it's easy to point to the style of play as the reason (and I will do some pointing that way), it is actually several reasons that are converging.
So when NBA Commissioner Adam Silver goes on the Dan Patrick Show and says that one of the things he's in favor of is having less basketball, it sticks a dagger in my heart. Not just because I don't like the idea, but that the commissioner of the sport won't address the problem that seems to be on everyone's mind.
Let me start with what Mr. Silver said: he lobbed the idea of making quarters 10 minutes instead of the current ... and always ... 12 minutes. He said that all other levels of basketball are 10 minute quarters: FIBA, WNBA, women's college and the men's is a 40 minute game. He also said that it would allow NBA games ... as he described as a "TV show" ... to be in a neat two hour window for his broadcast partners.
Sorry, but that's as tone deaf as I've ever heard from him. No fan is complaining that 48 minutes is too long for an NBA game. In fact, games are about 2:15 on average, so shaving 15 minutes of TV time doesn't seem to be a nice payoff for such a drastic change that would skew historical records. That 2:15 game length has been pretty consistent for decades, so we aren't dealing with the issues that Major League Baseball or college football has had recently. It also is telling that your product has become so bad that giving your fans less of it seems to be on the table.
Fans are whining because:
-Load management is an insult to fans. Fans who have to show up to their jobs every day to afford expensive tickets to an NBA game only to see their favorite players take a vacation day.
-The new CBA crushes player movement, which the league has actually enjoyed promoting. It's done itself a disservice. The NBA trade deadline and free agency period were so much fun because player movement really is a game changer in this league and the NBA actually loved having that keep them in the sports chatter. But the CBA punishes teams who try to build great rosters and we instead see less excitement.
-Stars are unknowns. There are two reasons for this: the NBA Draft has turned into a bunch of no-names being thrust into a league they aren't ready for. In the 1980s or 1990s, the college players being drafted were certified stars before putting on an NBA jersey. Sure, we do get a Zion Williamson or Victor Wembenyama come into the league, but these guys are relatively unknows to the casual fan. On one hand, that speaks to the success of basketball's development internationally, but it's bad for business. The second reason is the best player on the planet, Nikola Jokic, doesn't want to be a star. He isn't Jordan or Kobe or LeBron.
-Flopping. Jalen Brunson is so talented, but it pains me to watch him play. All the head snapping, shoving and tripping, frankly, pisses me off. Instead of just playing the game, he plays to the refs.
-All these extended reviews for out of bounds plays, timing issues, and flagrant fouls.
-And the big one: fans aren't big on teams chucking up 50 threes a game.
I used to think of myself as someone who didn't mind the game changing because that's just what happens. Players are bigger, faster, stronger and more skilled then ever. But the players are a bit lazier as well. My son plays in a U13 league and my daughter is on the dance team for her high school so I get to watch a lot of prep hoops right now. And there is a lot of really bad basketball being played out there. The high school games I watch, no one seems to know how to make an entry pass into the post, no one seems to understand that you are allowed to shoot midrange shots, and players seem to rather shoot fade away step backs than attack the paint. I couldn't count how many times I've watched five guys dribble and pass the ball around the three point line while no one bothers to get inside the paint.
The sad thing is that we've all just accepted it. Now we the fans, but we the basketball community. My son's U13 league all plays like that, the high school teams play like that, college basketball plays like that, and the NBA plays like that. Every single player in the NBA has a green light to launch a three ... so every player does. Even if they aren't good at it.
You may look at me and say stop yelling at the clouds, but here is where the problem gets us: every team plays the exact same way and there is no difference watching any game in the league anymore.
Magic's Lakers were known for their Showtime antics. Fast breaks and slick passing. Larry's Celtics were the fundamental team who set screens, split double teams in the post and made the right play. The Bad Boy Pistons were known for their tough, physical defense. At the same time, you had the run-and-gun Nuggets, the Run TMC Warriors, the dunk-tastic Sixers, and this rising force of Michael Jordan on the Bulls.
That's all gone now. Every game looks exactly the same. The league has become saturated and stale. Sure, teams have different stars that do different things but you're pretty much just watching the same thing. The champion Celtics and the basement dwelling Wizards run pretty much the same game plan, it's just Boston has more talented players.
Shaving eight minutes off the game doesn't make our problem with the NBA go away. The game will still look the same, just less of it. Players will still load manage, there will be 48 threes jacked up instead of 50, floppers will still flop, and we will still see players twirl their fingers in the air whenever they think there is a call that didn't go their way.
Silver's previous ideas have been meh to me. I really don't care about these In-Season Tournament games. Just because I turn the game on and see that bright colorful floor doesn't mean I think to myself "wow, I better watch this game because it's so important". He tried to lay down the law by creating a minimum games played rule to be eligible for post season awards. None of the players seem to care one bit about that. His attempt to fix the broken All-Star weekend doesn't motivate me at all.
Baseball has famously made drastic changes to fix their on-field problems. Games were going on way too long and there was so much dead time that they were losing casual fans. The pitch clock has cut down all that waste of stepping out of the batter's box and fixing all your gear between pitches, plus the bigger bases has helped bring base stealing back in vogue. Now teams are manufacturing runs like they did 30 years ago instead of just waiting for someone to hit a home run. Putting the DH in the National League has slowed down pitching changes and allows for a better offensive player to be up instead of an awkward pitcher. Even the highly controversial "ghost runner" in extra innings is designed to keep games moving along.
The NBA is doing none of that. Their ideas are colorful courts, insignificant trophies, asking "pretty please" for the stars to play more, and taxing organizations for trying to build star loaded teams. Now it is to dumb down the biggest and greatest league in basketball to conform to what other leagues are doing.
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